55
swiffer
Worth a lookShows a $13.3M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size
Incredible$13.3M$13.3M/yr · 6.4M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Price range
Good$7.70–$30.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad26,764.26avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand