42
swiffer stick only
Skip itSoft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.44avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$10.54–$24.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 74K searches
Review moat
Bad12,090.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf