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52

sweet ginger vapor rub

Worth a look

Shows low returns (0.0%), but soft demand (-25.4% this quarter) keeps it on the watch list.

Market size 40Growth 12Conversion 77Competition 14Returns 100Price range 79Avg price 90Brand share 30Review moat 71Quality gap 96

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$21.19

avg listing price — sweet spot $15–$100

Price range

Great$9.45–$37.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good658.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$203K

$203K/yr · 129K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

Products