53
sweeping compound
Worth a lookShows low returns (1.3%), but soft demand (-2.0% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great384.87avg incumbent reviews — the moat a new listing must climb
Avg price
Great$86.62avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$300K$300K/yr · 59K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.45–$293.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.0%90-day search growth — must beat 0% to launch