55
surgical lube
Worth a lookShows searches that convert (18.4% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$22.58avg listing price — sweet spot $15–$100
Price range
Great$5.72–$53.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$635K$635K/yr · 153K searches
Review moat
Okay1,860.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand