45
supplement container
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$6.69–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,610.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 59K searches