59
super strong vibrator
Launch itA $1.5M/yr market growing +0.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Market size
Great$1.5M$1.5M/yr · 633K searches
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$104.61avg listing price — sweet spot $15–$100
Review moat
Good1,283.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$13.95–$269.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand