46
sunflower lecithin liquid
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Great$11.93–$25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,062.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$149K$149K/yr · 70K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf