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summer camp essentials
Launch itA $2.9M/yr market growing +217.7% this quarter with returns at 1.6% — clears our launch bar.
Growth
Incredible+217.7%90-day search growth — must beat 0% to launch
Market size
Incredible$2.9M$2.9M/yr · 1.4M searches
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$17.72avg listing price — sweet spot $15–$100
Price range
Great$9.76–$36.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,914.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand