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suear replacement tips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great233.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Market size
Okay$187K$187K/yr · 144K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Price range
Bad$4.21–$16.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand