69
sucking vibrator
Launch itA $1.9M/yr market growing +9.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$42.75avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 1.9M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Okay$7.86–$207.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,702.7avg incumbent reviews — the moat a new listing must climb