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styrofoam plates
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Price range
Great$3.86–$64.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$305K$305K/yr · 164K searches
Review moat
Okay3,367.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf