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54

styrofoam cups

Worth a look

Shows low returns (0.7%), but soft demand (-4.0% this quarter) keeps it on the watch list.

Market size 41Growth 23Conversion 81Competition 47Returns 96Price range 85Avg price 95Brand share 37Review moat 70Quality gap 38

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.87

avg listing price — sweet spot $15–$100

Price range

Great$8.65–$61.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good714.91

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$215K

$215K/yr · 79K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Search terms