55
stye eye compress
Worth a lookShows searches that convert (10.9% search→purchase), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Great$9.35–$33.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$519K$519K/yr · 264K searches
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,462.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf