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stress relief essential oils
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$9.73–$50.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,757avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 55K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch