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stomach flu
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,654avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.56–$16.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 28K searches
Brand share
Bad98%top-5 brand share — brand-locked demand