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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good866.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Market size
Okay$164K$164K/yr · 166K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$7.00–$16.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand