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50

stirrup ankle brace

Worth a look

Shows a sweet-spot price point ($36.07 avg), but high returns (9.3%) keeps it on the watch list.

Market size 53Growth 47Conversion 45Competition 48Returns 10Price range 89Avg price 95Brand share 30Review moat 25Quality gap 88

Avg price

Incredible$36.07

avg listing price — sweet spot $15–$100

Price range

Great$9.71–$76.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Good$346K

$346K/yr · 268K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.5%

90-day search growth — must beat 0% to launch

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,380.82

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.3%

return rate — above 5% kills the launch gate

Search terms