59
stiff bristle brush
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Price range
Okay$6.83–$21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$155K$155K/yr · 143K searches
Review moat
Bad4,318.81avg incumbent reviews — the moat a new listing must climb