52
sticky roller
Worth a lookShows low returns (0.3%), but a deep review moat (13,032 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.52–$22.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$180K$180K/yr · 120K searches
Review moat
Bad13,032.24avg incumbent reviews — the moat a new listing must climb