71
sticky ear swabs
Worth a lookShows beatable incumbent ratings (3.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Growth
Good+56.0%90-day search growth — must beat 0% to launch
Market size
Good$452K$452K/yr · 310K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,272.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Price range
Okay$4.93–$20.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap