53
stick on readers for sunglasses
Worth a lookShows beatable incumbent ratings (3.7★), but a small market ($50K/yr) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great195.87avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.50avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.38–$35.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 150K searches
Signals Quality Gap