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step2bed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,348.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$212.96avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 10K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Price range
Bad$63.51–$357.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad11.3%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand