43
steel wool cleaning cloths
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,301.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.09avg listing price — sweet spot $15–$100
Market size
Bad$64K$64K/yr · 83K searches
Price range
Bad$2.48–$16.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-52.5%90-day search growth — must beat 0% to launch