54
st37 antiseptic solution 16 oz
Worth a lookShows searches that convert (18.5% search→purchase), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$26.27avg listing price — sweet spot $15–$100
Price range
Great$14.55–$52.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great355.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 10K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Signals Low Review Barrier