57
spot shot pet
Launch itA $1.1M/yr market growing +10.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.25avg listing price — sweet spot $15–$100
Price range
Great$12.48–$36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 288K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,300.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand