42
spermicide lube
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Market size
Good$341K$341K/yr · 338K searches
Price range
Good$7.15–$23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad25,751avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand