43
spat tape
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,539.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Price range
Okay$4.51–$19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.63avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 54K searches