50
sparkle
Worth a lookShows searches that convert (21.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 332K searches
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Price range
Good$3.34–$47.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Review moat
Bad39,233.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand