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Worth a lookShows searches that convert (9.3% search→purchase), but prices mostly outside the sweet spot ($6.95–$15.09) keeps it on the watch list.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Great434.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 67K searches
Price range
Bad$6.95–$15.09cheapest to priciest tracked listing — scored on the share inside $15–$100