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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 49Conversion 96Competition 6Returns 99Price range 85Avg price 89Brand share 0Review moat 47Quality gap 63

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.72

avg listing price — sweet spot $15–$100

Price range

Great$13.63–$24.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,825.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$74K

$74K/yr · 27K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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