53
soot sponge
Worth a lookShows beatable incumbent ratings (3.9★), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.99avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great391.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.09–$125.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$124K$124K/yr · 52K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Quality Gap