42
soft disc
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Incredible$15.22–$26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Market size
Okay$173K$173K/yr · 52K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,109.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand