54
soccer wrapping paper
Worth a lookShows searches that convert (11.8% search→purchase), but prices mostly outside the sweet spot ($5.91–$13.70) keeps it on the watch list.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great281.93avg incumbent reviews — the moat a new listing must climb
Growth
Great+77.8%90-day search growth — must beat 0% to launch
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 42K searches
Price range
Bad$5.91–$13.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock