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Skip itSoft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great437.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 90K searches
Price range
Bad$6.60–$15.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-48.5%90-day search growth — must beat 0% to launch