22
snowflake tissue paper
Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great263.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$9K$9K/yr · 24K searches
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.78–$13.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock