42
smart cupper
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+207.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$85.62avg listing price — sweet spot $15–$100
Review moat
Good1,232.22avg incumbent reviews — the moat a new listing must climb
Price range
Good$42.96–$151.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$62K$62K/yr · 32K searches
Competition
Bad86%top-5 click share — a locked-up shelf