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small trash bags
Launch itA $9.5M/yr market growing +2.1% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$9.5M$9.5M/yr · 6.1M searches
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.00–$22.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.79avg listing price — sweet spot $15–$100
Review moat
Bad17,194.6avg incumbent reviews — the moat a new listing must climb