50
small squeegee
Worth a lookShows low returns (1.2%), but prices mostly outside the sweet spot ($3.87–$14.07) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 302K searches
Review moat
Okay3,474.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.18avg listing price — sweet spot $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Price range
Bad$3.87–$14.07cheapest to priciest tracked listing — scored on the share inside $15–$100