50
small pill box
Worth a lookShows a fragmented shelf (top 5 take 36% of clicks), but prices mostly outside the sweet spot ($2.70–$10.18) keeps it on the watch list.
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$462K$462K/yr · 1.7M searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,953.52avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.25avg listing price — sweet spot $15–$100
Price range
Bad$2.70–$10.18cheapest to priciest tracked listing — scored on the share inside $15–$100