50
small paper bags
Worth a lookShows no brand lock-in (top 5 brands take 57% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$6.01–$37.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good878.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 163K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality