56
small grabber tool
Worth a lookShows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.63–$35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,973.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 94K searches