62
small candle
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.53avg listing price — sweet spot $15–$100
Price range
Great$6.13–$99.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$602K$602K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,243.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand