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small brown gift bags
Worth a lookShows searches that convert (10.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Price range
Good$5.64–$34.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,309.07avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Market size
Okay$162K$162K/yr · 105K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand