45
slide sheet
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.75avg listing price — sweet spot $15–$100
Review moat
Good629avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.96–$31.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 49K searches