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sleep patches
Launch itA $910K/yr market growing +16.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Market size
Great$910K$910K/yr · 657K searches
Price range
Good$9.10–$25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,045.86avg incumbent reviews — the moat a new listing must climb