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Worth a lookShows searches that convert (19.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 343K searches
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Price range
Good$7.27–$24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,331.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand