45
sink deodorizer for smell
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Market size
Good$499K$499K/yr · 171K searches
Price range
Okay$4.02–$20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,651.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand