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simple human r trash bag
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Good$6.14–$33.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Market size
Okay$218K$218K/yr · 82K searches
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,868.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf