40
silver wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Good$368K$368K/yr · 174K searches
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.74–$18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,568.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand